Elevating Plenish’s Campaign at Kitchen Studio London
Project Overview
At Kitchen Studio London, we recently had the pleasure of hosting a vibrant campaign shoot for Plenish, a brand renowned for its fresh and healthy juice shots. The project, featuring their new products Mango Sunshine and Beet Balance, allowed us to showcase the capabilities of our modern kitchen studio. Collaborating with talented stylist Seiko Hatfield, we achieved stunning results that highlighted the essence of Plenish’s new offerings.
Concept and Planning
Our goal was to emphasize the fresh, natural ingredients in Plenish’s products for their launch in Tesco across the UK. Kitchen Studio London, with its modern design and fully equipped prep kitchen, provided the perfect environment for this vision. The flexible layout of our studio was crucial in setting up the eye-catching fruit towers that became the centerpiece of the campaign.
Execution
Styling: Seiko Hatfield utilized the spacious kitchen to style elements both in the foreground and background, ensuring that everything complemented the vibrant colors of the Mango Sunshine and Beet Balance shots. The versatility of our shoot kitchen and fully equipped prep kitchen allowed for creative freedom and precision in styling.
Photography and Post-Production: Our team at Lux Studio London handled the photography, filming, and post-production. Leveraging the natural and professional lighting setups available in our studio, we captured the products in their best light. The spacious and adaptable layout of Kitchen Studio London facilitated detailed and dynamic shots, ensuring each visual was perfect.
Art Direction: We ensured that the visuals were cohesive and aligned with Plenish’s brand identity. The modern, well-equipped kitchen studio played a significant role in achieving the desired aesthetic.
Results
The final content was breathtaking, capturing the essence of Plenish’s new products. The combination of expert styling, high-quality photography, and thoughtful art direction, all within the versatile and well-equipped Kitchen Studio London, resulted in visuals that made the products look irresistible.
Client Feedback
“These turned out so beautiful!”
Plenish was thrilled with the outcome. The campaign visuals effectively communicated the brand’s message of health and vitality. The new shots were presented in a way that highlighted their natural ingredients and fresh flavors, thanks to the superior facilities of Kitchen Studio London, resulting in a successful product launch and placement in Tesco.
Client: Plenish
Production: Lux Studio London
Post-production: Lux Studio London
Styling: Seiko Hatfield
Art Direction: Michelle Jones
Studio: Kitchen Studio London
